Marketing for every company is always unique.
Some companies care about followers, some care more about engagement and others are more focused on sales.
Social Media Accounts I've Built/Managed
This section is only for you to view the accounts.
Click each image to see the corresponding account.
For Descriptions, Dates of Employment, Analytics & Goals please click here
Please note, I only have control over content that was posted at the time of my employment.
Whether the company decided to use the account, pivot direction or change their goals after I left is not up to me.
Websites that I've Built
My Art Portfolio & shop (not optimized, please don't buy anything. Needs SEO)
Thought Amplify Project (A Digital Archive for the Black Lives Matter Movement)
This Website, a hub for my actor consulting business & portfolios.
My Online Course Platform - currently a work in progress- Actual Domain will be attached to the site at completion
Petersburg Festival of Grapes & Hops
Websites that I've Managed
Arvold Production Company (Wordpress site)
SOCIAL MEDIA SCHEDULING
WEBSITE / EVENTS/ SEO
SEO / ADS
ADOBE CREATIVE CLOUD
ADOBE SPARK VIDEO
GOOGLE MY BUSINESS
BING PLACES FOR BUSINESS
GOOGLE SEARCH CONSOLE
Analytics & Measuring Success
For my company art.sefiyetu I focus heavily on data and analytics to make each decision. Many of the companies I worked for did not operate in similar ways. Please click the sliders below to learn more about each individual position.
Every company is different. For most, they prioritized ticket sales & conversions more than followers and likes.
I say this because, for example, at arvold we never looked at analytics. Post approval depended on the CEO's personal opinion about the brand, so that was the priority over previous analytics. As such, I do not have the change in followers, likes or impressions for this company.
None of the companies I worked for were using a scheduling system for social media or Google Analytics before I joined their team.
For art.sefiyetu I gained 86 followers in my first week of business! With post engagement at 30-60% of my follower count, an average of 3-4 comments per post and 2 sales in the first week.
At arvold, using email marketing I sold 59 tickets (approx. $7,000) from one email.
Click the arrows on each slide to learn more
I decided to branch out on my own and sell merchandise featuring my art & graphic design.
After one week of business I have a solid marketing strategy
I was hired in Fall 2019 as a Principal Casting Assistant on a CBS Apple+ TV show.
During the shows' winter hiatus, I cast two commercials (Virginia Lottery & Google), worked on set of a Nike Jordan Photoshoot & a PBS kids show.
After Covid-19 shut down the entertainment industry, my position changed to Education Assistant to help sell tickets for acting classes.
I was hired in June of 2019 as the Coordinator of Leadership & Enagement Programs. My role was primarily to run the YRichmond and HYPE programs.
Click the arrow to learn more.
Daphne Maxwell Reid
Daphne Maxwell Reid, better known as "Light-Skinned Aunt Viv" from the Fresh Prince of BelAir, hired me as her personal assistant and social media manager.
Her goal was to create a business Instagram account to gain followers so that she could sell eventually her cookbook.
From June 2018 to March 2019, I created a social media account (including all of the content and captions) and gained 2,000 followers.
Petersburg Festival of Grapes & Hops
In 2018, while working for Daphne Reid, I was an intern at the Petersburg Chamber of Commerce. My job was to manage the customer facing side of the festival.
Caucasian Women, Alcoholics, 35+
I learned quickly that women primarily bought tickets for their husbands for a wine/beer festival, so we targeted women.